We exist to unite and advocate for a veterinary profession that works for its people.
what we're doing together
we've partnered with the Latinx Veterinary Medical Association for Hispanic Heritage Month — and we didn't want to do it the way brands usually do it.
no borrowed imagery. no stock photos of people we've never met. no month-long marketing moment that quietly disappears on the 16th of October.
instead, we did the only thing that made sense: we passed the mic.
what came out of that is a collection designed with LVMA, a scholarship for a veterinary student, and more than sixty people from across the profession who sent us their stories, their faces, and their reasons for staying in vet med.
why this matters
boop exists to shine a light on the humans of vet med — their passion, their ability to thrive, and the power of community. that's the whole brief. it's on every page of this site.
but a light that only ever lands on the same faces isn't much of a light.
the veterinary profession has a well-documented representation problem, and Latino veterinary professionals have spent a long time being the only one in the room, the one who translates for the client, the one whose name gets mispronounced at rounds, the one who never saw someone like them in a textbook.
we're a small apparel brand. we can't fix that. what we can do is put money behind the people already doing the work, and give our whole platform over to voices that don't usually get it.
so that's what this is.
the boop x LVMA scholarship
we're funding a $1,000 scholarship through LVMA for a veterinary student.
it's a small contribution for a young company like boop — and it's real money going to a real student who is on their way into this profession.
LVMA will announce the details and manage the selection. we'll share it here and in the newsletter the moment it's live.
sixty stories and counting
we asked our community a simple question: what does being Latino in vet med mean to you?
over sixty people answered with a week.
veterinarians, technicians, assistants, students, practice managers, and one high school veterinary program that we are still not over. some sent quotes. some sent photos. some sent both and then asked if they could send a video too.
throughout the september and october we're publishing those stories on Instagram — one person at a time, in their own words, with their name, their role, and where they work. not paraphrased. not tidied into something more marketable. theirs.
if you see yourself in one of them, that's the point.
