a veterinary profession that protects its people as fiercely as they protect their patients.
the name
in the middle of the chaos, a patient walks by — and you have to boop the nose. that tiny flash of joy, that gentle reminder of why you chose this work, became both the name and the north star of the brand.
meet the founders
Amanda Ensor, DVM
as a practicing DVM and recognized thought leader, Dr. Amanda's connection to the boop mission is personal: she's lived it. the long shifts, the emotional weight, the gap between how hard vet teams work and how rarely that gets acknowledged.
at boop, she's our steward of wellbeing — the reason everything we put out reflects the real texture of veterinary life, not a polished version of it. she also leads partnerships with organizations like the Veterinary Hope Foundation and Reviving Vet Med.
never without a book and a water bottle roughly the size of a small aquarium. hydration and high standards — non-negotiable.
Ashleigh White, PHR
with a background in hr and talent acquisition, ashleigh has spent years helping hospitals grow their teams, developing a deep appreciation for the people behind the profession—their dedication, resilience, and sense of humor.
at boop, she leads product — making sure everything we create reflects the culture of vet med, from the inside jokes to the everyday realities.
when she’s not working on boop, you can find her traveling, gardening, or spending time with the animals who inspired it all.
Rachelle Richard, MBA
with a background in leadership and operations, rachelle has spent decades building and supporting healthy, high-trust teams across human health and vetmed.
at boop, she leads operations - the connective tissue between the vision and the reality of running it.
rachelle also founded goodvet.ca - a canadian veterinary recruitment consultancy built on the principle that who you work with shapes how you experience this profession.
powered by infectious laughter and an unwavering commitment to booping every dog she encounters. also, she has found a new tech tool and yes, she will tell you all about it.
the women behind boop
three co-founders. one shared truth: this profession deserves better.
Ashleigh, Amanda and Rachelle came together through shared experiences, mutual frustration with the status quo, and a deep love for veterinary medicine — not despite its challenges, but because of them.
they bring professional credibility, real perspective, and genuine empathy to every decision. because they've lived it. they're not outsiders. they're you.
boop is a movement
veterinary medicine is chaotic, exhausting, and uniquely rewarding — and no one should navigate it alone. boop was built from the inside, by people who've lived it, to celebrate the full experience: the humor, the hard days, the small victories, and the resilience that never makes it onto a résumé.
relaxed fits, thoughtful messaging, and designs that reflect the inside jokes and shared experiences only this profession understands. you shouldn't have to be one person at the clinic and someone else everywhere else. boop honors the full you.
purpose beyond product
10% of net profits go toward wellbeing initiatives in veterinary medicine, with a mission to actively connect professionals with resources that support them in staying well and thriving.
